Why do people use Facebook?

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Original article is on Read/Write Web http://www.readwriteweb.com/archives/study_why_do_people_use_facebook.php

A new study entitled "Why do people use Facebook?" from Boston University's Ashwini Nadkarni and Stefan G. Hofmann proposes that the social network meets two primary human needs: (1) the need to belong and (2) the need for self-presentation. The study also acknowledges demographic and cultural factors as they relate to the belonging need, and the variation of personality types on Facebook usage.

Comment : Neither of these are new or revolutionary and continue to show that our digital self is just us – warts and all

Abstract

The social networking site, Facebook, has gained an enormous amount of popularity. In this article, we review the literature on the factors contributing to Facebook use. We propose a model suggesting that Facebook use is motivated by two primary needs: (1) the need to belong and (2) the need for self-presentation. Demographic and cultural factors contribute to the need to belong, whereas neuroticism, narcissism, shyness, self-esteem and self-worth contribute to the need for self-presentation. Areas for future research are discussed.

Teens, Kindness and Cruelty on Social Network sites : report

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Pew Report download http://pewinternet.org/~/media//Files/Reports/2011/PIP_Teens_Kindness_Cruelty_SNS_Report_Nov_2011_FINAL_110711.pdf

Comment : This is a US report but based on work I have seen from the EU - I would say that there is a high degree of alignment - I still worry that we believe we can teach the screenagers where in fact they are teaching us.  We are observing and they are changing faster than we can monitor.....

The majority of social media-using teens say their peers are mostly kind to one another on social network sites.

Their views are less positive than those of social media-using adults.  Most American teens who use social media say that in their experience, people their age are mostly kind

to one another on social network sites. Overall, 69% of social media-using teens think that peers are mostly kind to each other on social network sites. Another 20% say that peers are mostly unkind, while 11% volunteered that “it depends.” At the same time, in a similar question asked of adults 18 and older, 85% of social media-using adults reported that people are mostly kind to one another on social networksites, while just 5% felt that people are mostly unkind.

88% of social media-using teens have witnessed other people be mean or cruel on social network sites

15% of social media-using teens say they have been the target of online meanness

More teens report positive personal outcomes than negative ones from interactions on social network sites: 78% report at least one good outcome and 41% report at least one negative outcome

19% of teens have been bullied online, by text, or by phone.

How do people respond to mean behavior online?

Teens say they most often see people ignoring cruelty, but a substantial number have witnessed others standing up for victims.

A majority of teens say their own reaction has been to ignore mean behavior when they see it on social media.

Two-thirds of teens who have witnessed online cruelty have also witnessed others joining in – and 21% say they have also joined in the harassment

Teens rely most heavily on parents and peers for advice about online behavior and coping with challenging experiences

Most of these exchanges happening on social network sites are not taking place in full public view, as the majority of teens take various steps to manage their privacy online

55% of all online teens say they have decided not to post content that might reflect poorly on them in the future.

A notable number of teens also engage in online practices that may have the potential to compromise their safety online

Most parents of teens talk with their child or use non-technical measures to manage their teens’ online experiences

39% of all parents of teens have connected to their child on a social network site, but that does not necessarily prevent online trouble for the teen.

Three Social Thunderstorms George Colony Forrester Research

Forrester's CEO, George Colony outlined three social "thunderstorms" at LeWeb (2011) approaching the tech & business world. Watch the video before reading the comments :)

Thunderstorm 1:  The Death of the Web
The application economy has the potential to tap both processing power and the cloud to change the Web. This will be a move away from a client/server model to something more cleaver…

Things to think about from me as I am not sure it is this simple…

I agree with the move away from Client/Server for some apps services, however there are a number of balances

1.  user experience vs security – this is always a balance and depends on more than where the processing power is

2.  scale vs fragmentation – control does offer a few things, think…Apple iOS vs Google Andriod

3.  access speed vs cost – not everyone can afford everything

4.  data vs rights – stop pushing data and just send links and seek the rights

5.  realtime vs now – realtime has demands that are very different to now….

6.  privacy vs control – the more you control the more privacy you may believe you have.


Thunderstorm 2:  Social Saturation
We are only blessed with 24 hours in a day and social needs create value to cut out some real time based on effectiveness or efficiency gains.

Things to think about from me – totally agree however…

  1. experts are clueless on what is of value
  2. customer cannot tell you what they need therefore go create and discover
  3. jump to the next curve – but not sure where it is as yet
  4. you need data to learn ( if you are not a player you cannot play)


Thunderstorm 3: The Enterprise
Enterprises like social technologies as it provides a link to their customers

Things to think about from me however…

  1. capture data ( enterprise is good at both internal and external)
  2. Store data (expert in this at all levels)
  3. Analyse data (value and wealth creating focus)
  4. Create the feedback loop to exploit more data capture and value from analysis – big problem area and one that boards cannot get their heads round……

Is facebook too sticky even if I can move my data?

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Image source www.stickycomics.com

 

Right now I have way too many applications that interact with each other from Twitter and Facebook for login credentials to many sites, deep integration with PayPal, Google and Posterous, and how my credibility, reputation or influence as measured by Klout or PeerIndex will change depending on what I connect.  As my social media tools has swopped from the destination (connections and updates) to authentication, so in my laziness I have become stuck (in a rut). I want a new key stoke to the above; “Laziness”

But I find division and confusion reign in all directions. As I post from my Blog here at My Digital Footprint, as this gets carried across G+, Linkedin, Twitter and Facebook – comments come back from every angle which means spreading the message is easy (distribution and broadcast), collation of comments input and feedback is hard and difficult.  Everything is linked but just enough to make it sticky, if Sticky is too difficult to move (e.g Bank Account) - then I am stuck.

I am not worried about getting my data back (download/ backup) or deleting it.  I am concerned that I no longer use some sites, but as they are linked together I still need them, but have no idea about what connections are where.

Here is a Christmas project for someone.  Can you write a visualisation that runs in Chrome that shows all my social media connections and linkages (application level), data passed etc and then what I can remove or what I could change?

What I am thinking is that I would like to be able to use two of three login credentials and that I can choose which ones to use at any time. 

Do you know what and where you share ..... @TheWriteID

This is from http://www.thewriteid.com/

Do you know what you share? In all honestly, we no longer know. Thanks to the myriad of networks and services we subscribe every day, we have lost perspective and control. TheWriteID will create a service aimed at giving you back this perspective and putting you back in control of all the information you have left scattered across various networks and services.

We bet you have the need to manage your profile data and the networks and services you use. TheWriteID will allow you to do just that.

Show your support and sign thir petition if you want this too.

Decission making cycle of connected customers via @briansolis

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Source: http://www.endofbusiness.com/

Love the diagram – if only getting the analysis of the data was this easy :)

 

Further reading      

The End of Business as usual by @briansolis (the book where the diagram comes from)

http://www.endofbusiness.com/

The Rise of the Social Consumer and the State of Social Marketing 2011-12

http://thesocialcustomer.com/briansolis/44189/state-social-marketing-2011-2012

From Social media to CRM from IBM (Feb 2011)

http://www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-social-crm-whitepaper.html