‘local goes social’ but what is the commercial model ?
31st January (6.30pm – 8pm) at the Innovation Warehouse in London.
If you’re interested in contributing to the event please get in touch with the team at mashup* (team@mashupevent.com)
Practical Crowdsourcing and Crowdfunding in colloboration with IW (www.theIW.org)
Engaging Citizens or Customers with Web2.0 and Social Media
Interested in learning what all the hype is about? Curious as to what it takes to use crowdsourcing as part of your innovation strategy/ How do I get started with crowdfunding to fund change or startups? Join us for this interactive workshop which will cover the following topics:
You will also get to hear what happened at the Berlin Crowdconference (June 15th) where subject matter experts such as Jeff Howe will be speaking.
A light lunch will be served - Cost: £10
When: Monday, June 20th
Where: Innovation Warehouse London - 1 East Poultry Avenue, 1st Floor
Speakers: Paul Dombowsky, founder of Ideavibes (makers of the first Crowd Engagement Platform), and fundchange.com - a new Crowdfunding Initiative for Charities in Canada.
REGISTER HERE at: http://ideavibeslondon.eventbrite.com/
Sometimes Eric Schmidt the CEO of Google “worries me” – here are some of his quotes.
What this does suggest is that there are new social rules
mashup* is organising a debate on these new rules on 24th November – register here, but remember Google will know you are there and why !
I will be speaking at the DiViA-forum, an initiative of the Aalto University, Helsinki on "Digital Footprints"
I will focus on
- Definitions and the models for digital footprints
- How to understand your customers by using their data?
- What are companies globally doing at the moment?
- What are the present trends and key social rules?
- Personal views on what should be focused on?
- Case examples
- Best practices
-Typical hurdles and how to overcome these
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DiViA-forum is an initiative of the Aalto University. The DiViA-forum is tackling issues relating to marketing and the relationships and roles between organizations and customers. We aim to bring to the DiViA-forum leading thinkers from different fields of marketing. At the moment we have 100+ organizations as DiViA members. The organizations are from different fields with sizes ranging from global players to SME. The audience for the seminar is expected to be around 300 persons consisting of CEOs, CMOs, developing managers and others.
The goal for DiViA is, through academic research and discussions with experts, to create knowledge about how digital channels and social media should be used, how customers feel about the new channels and marketing methods, and how they adopt and use them. In addition DiViA will examine other important questions concerning topics such as; customer relationships, integrated marketing, the effect of digitalisation on sales, customers and organisations, the value chain of digital marketing, different new agent-, community-, and portal-services.
We would like to come to understand how value can be (co-)created for customers. Also how new customers are acquired, developed, and maintained using channels and interactions. The goal is to create an outline and understanding as extensive as possible of these subjects. The means how to achieve it is by collecting research reports and distributing it in seminars, provoking discussions between different actors and experts about their experiences and visions. This kind of discussion forum has worked well and it seems like there is still a need for this kind.
Divia wants to focus on topics that participating companies can make use of when planning their own marketing- and business -models. We are aiming to be on the cutting edge of research and theory creation. There does not exist many comparable projects even internationally. We are continuously networking with international instances that are creating new information. DiViA 2010 is a continuation of a project that started 2002, to this day a total number of about 300 companies have participated in DiViA altogether.
Last night was my mashup event on Mashup TV, Pay TV, Over The Top (OTT) TV and DLNA - Where is the future for Multiscreen? The speakers were Anthony Rose, Casey Harwood, David Cutts, David Mercer and Mark James - moderated by Alan Patrick - a write up from the event will be posted at the mashup blog
One of the demo’s at the event was from Endurance Technology and they showed what is possible with TV, interactions, pushing TV about the house and generally having some fun. One aspect of their demo I found insightful…..
Endurance were showcasing an example where someone watching a film and using an ipad to interact with the additional content and browse. As adverts came on, they could have been determined from the analysis of the viewers “digital footprint” – check out my creepy post if you are worried about someone tracking/watching you, or by the traditional method of broadcast ads based on content and time of day. However, what they also showed was the value of NOW. As the person browsed, they (simulated) adapted the ads from the best ads based on the old model, to ads based on what the viewer was doing at that very point in time – immediate, now, in your face.
So the question is raised – in the interactive TV world do we need any of your old data and behaviour or should we just go for “now” data as the primary determination of advertising.
OK, not everyone will interact all the time and sometimes there will be many viewers – but does this change the need to collect, store and analyse data in the same way?
Internet of Things (IoT) is the combining of the physical and virtual worlds to drive improvements and benefits. It is time to focus on why IoT is emerging (again).
IoT is, in its simplistic form, tiny sensors that are being embedded into physical things which are connected (wireless or wired) to create benefit from process change or data analysis. Underlying the IoT are technologies such as NFC, sensors, and smartphones. IoT focuses on either services that collect data and analyse the data and the output is information or services that collect data but also close the loop and affect the physical world. So what has changed since the ITU report on IoT in 2005 and why has it become trendy again? The emergence of new research, Smart Grids, cost advantage, data analysis, device proliferation and the fact that yesterdays science fantasy is now possible, make IoT hot. The best or worst example of the IoT benefit is the colloquial Internet fridge that monitors the food that goes in and out and what is left, enabling this intelligent fridge to:
· order milk when you are low
· buy electricity for cooling at the best rate
· monitor food websites to gather recipes and add the ingredients automatically to your shopping list.
· know where the food came from and can trace it
· learn what food you like to eat, based on the ratings you have given to your dinners.
mashup* will bring together people who are deploying the Internet of Things and are focused on where the value is, where your privacy ends and who is liable.
